According to Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia, ProWine Singapore’s change in cycle for the next few years is an important milestone for the growth and development of the trade fair so it can continue to meet growing customer demand and serve global markets. “The last edition was held in 2018, thus the new schedule will offer more business value and ensure participants can maximise opportunities all year round. This move will also enable us to provide better portfolio strategies across the wines, spirits and alcohol market that will benefit our customers as they look to Asia to expand their investment presence.”

Asia Pacific’s alcohol sales volume is expected to return to pre-pandemic levels and reach US$420 billion by 2025. Fuelling the growth of the market are innovations in flavour and increasing demand for new and exotic flavours, segment diversification, more advanced distribution networks globally, and the ongoing premiumisation trend of wine and spirit products. The alcoholic beverage market is highly diversified in the region due to variation in taste and preferences, as well as social and cultural behaviours.[1] Due to the increased demand for premium alcohol, the Asia Pacific alcoholic beverage market is expected to continue growing at a strong rate.[2]

“In a business landscape that has changed with the recent global events, we understand the need to adapt and evolve. By pivoting our show to an annual platform, we provide the opportunity for a stronger presence to industry professionals to cater to their business growth. By annualising ProWine Singapore and FHA, we are providing an annual platform to bring together Asia’s food and drink industry.” said Mr Ian Roberts, Vice President, Informa Markets Asia ProWine Singapore is part of the ProWein Düsseldorf portfolio – the world’s leading marketplace for wines, spirits and craft drinks – which also include Shanghai, Hong Kong, Mumbai, and Sao Paulo.

With ProWine Singapore 2022 some three months away, plans are in full swing with a robust showing of international wine and spirit labels, wine-driven technology solutions and masterclass series by renowned experts. Many wine-growing regions of the world will be represented at ProWine Singapore, including country pavilions and groups from Australia, France, Germany, Italy, Portugal, Spain, among others. Trade visitors ranging from distributors and importers to professionals from specialist retail, food retail, hospitality, food service and catering, to decision makers from the airline and hotels sector are also expected.